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Principal, and Director of Strategies and Corporate Development at Taylor Design
Lance specializes in innovation, user-based experience design, and brand expression. He was previously Director of Strategy & Brand Design with Gensler, and a vice president with the innovation firm Continuum. Prior to moving to the corporate sector his career was in higher education as a professor, dean, and vice president, and was ultimately President/CEO of the Alberta College of Art + Design in Canada. In his academic work, and now in the corporate sector, his emphasis is on user experience and conceptualization against the backdrop of broader social trends and human behavioral principles. With a dual academic background, Lance possesses an undergraduate degree in Sociology from California State University, Fullerton, and earned Master’s degrees in both Sociology and Design from California State University, Los Angeles, and California State University, Fullerton, respectively.

Lance Carlson


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